Engineering Scalable Growth

About Us


Founded by Daniel Johnson and James Lethem, Growth Machine is a holistic full-stack startup growth company. With several years experience in startup growth with consulting James and Daniel came together to do growth the way it was supposed to be done. Having been founders, employees and consultants with proven results and a successful track record they have unique view on how to successfully grow a business.

What is our purpose?
Growth machine exists to help businesses improve their north star KPI, whatever that means for them by using our unique lean, data-driven approach. We are here to cut through the bullshit of growth hacking and snake oil salesman to help the startup community build strong, valuable and sustainable companies.

Why do we exist?
We’ve run our own successful companies, consulted for some of the biggest names in the business and mentored hundreds of startups each. We know how it’s done and want to help improve the state of the community.

What makes us different?
We have a proven track record of success, one that we’re proud of and have worked hard to achieve. We follow a methodology and practise what we preach.



Daniel started his journey of entrepreneurship at the age of 16 having founded several profitable businesses with one exit (sold).

In the past few years he has worked as the Head of Marketing & Growth for several early stage, fast growth companies in SaaS, eCommerce, Apps with companies .

His specialities are in executing growth strategies, management & organisation. He is a mentor for several programmes including his role as Lead Growth Mentor for Google’s Launchpad Programme. In his spare time, he mentors non-for-profits, look at pictures of cats and is an avid climber.


James lethem

James is experienced in growth and strategy roles for tech startups and consultancies. He leads agile, cross functional teams to ship and iterate products, engage their audiences and drive growth. As Head Mentor for Google's Launchpad programme for the last 2 years, he has helped in the creation, structuring and running of acceleration and growth programmes for startups on 3 continents (Europe, Africa & North America).

His specialities are in forming growth strategies, event / programme organisation and community.